Technology has made the commerce landscape much more efficient and easier to navigate, especially during Black Friday and the holidays. Without technology, many things will take longer to achieve. With the advancement of technology, we can now accomplish things at lightning speed, such as setting up online stores very quickly and having different omnichannel to sell our products. Often, I look at things online and put them in my virtual shopping bag, and by the time I go to look at it again, it's completely sold out, which is quite frustrating. But it is what it is.
Selling luxury items is a great experience, but it's all about convenience, and the advancement of technology has indeed made that possible. You are not just limited to luxury pieces but many things as well. For others, it's not the price point; it's the quality irrespective of price. Many brands have obviously solidified themselves as Powerhouses in high-end luxury goods and showcase themselves on the world stage.
I had an opportunity to speak to a wide range of people from New York, Los Angelas, and Atlanta, and they all gave their different opinions on everything from ethical sourcing to having a balance. Millennials and Genz are now able to buy luxury items without hesitation. This has changed the trajectory and landscape of the online space. Thus, buying online is convenient, even more so when you are a high-profile individual who enjoys privacy, convenience, and environmental autonomy. One of the many reasons I like to speak about luxury goods is durability and longevity. As you do not have to replace it constantly.
Statista, an online information space, said that in 2023, there were 5.8 trillion users online, indicating 39% growth in the coming years. Christmas and New Year delivery drivers will be exceptionally busy for three to four months. As opposed to endless queues, as ordering online will be the new wave. Why go to shops when you can order online?
Everybody's perception of luxury is different from one person to the next. What I deem luxury is someone's standard and vice versa. It comes down to your relationship with what you consider luxury to be. One thing I do know is that luxury is all about the expression of identity. You can express yourself with any piece, but there's a certain je nais se quoi about luxury pieces. Two things always stay consistent with luxury brands: the pursuit of greatness and being bold in a world where many are comfortable being the same. I feel that, with luxury brands, the future belongs to those who are built differently and can express themselves in this way.
For me, black History Month is not just a day, but a month-long celebration of the achievements and contributions of black individuals. It's a time to honor the actors, writers, comedians, and entrepreneurs who have paved the way, inspiring us to believe that anything is possible with dedication and commitment. It's a reminder that we have the power to shape our own stories in a world full of surprises and predictable narratives.
