Is consumerism a form of self-care 

People consume every day, but the consumption of luxury goods is nothing new. People spend thousands on Luxury goods from Chanel, Patek Grandmaster, or Yves Saint Laurent. The purchase of Luxury goods can be seen as a form of self-care. Self-care is looking after yourself emotionally, physically, or spiritually, but on a level that makes one happy.

The consumption of luxury goods is not a new enigma or phenomenon. It has been a part of human behavior since the beginning of time, deeply ingrained in the historical context of emotional satisfaction, achievement, and indulgence. These goods, such as a beautifully crafted watches or a designer handbag, can uplift one's mood, providing a sense of luxury and escape. 

Luxury the enhancer

Now, the art of gifting will rise in the run-up to holidays, birthdays, or special occasions. Understanding why someone would spend significant money on a Patek Grandmaster for 31 million or a Hermes Faubourg Birkin that retails for anything between 180,000 and 350,000 is essential. Now that it is expensive, you could buy a lot with it. Now, these brands have positioned themselves as exclusive art, whether in the design detail, limited edition, or craftsmanship. Purchasing luxury designs can be seen as fleeting as people often buy things attached to negative emotions, hence why the term retail therapy, which refers to the act of shopping to improve one's mood, is frequently used. 

Here's a perfect analogy: Luxury goods can significantly enhance one's self-image, emotional state, or self-worth. They can be seen as tools for enhancement, empowering individuals to feel more confident and self-assured. On the other side, protein powder or supplements can be considered enhancers because they aid in productivity and well-being. Neither replaces leading a fulfilling life, but they can enhance it. Supplements do not replace exercise or proper nutrition. Purchasing luxury goods does not increase your self-worth, as it is an internal job. Ultimately, they are an added extension to an existing routine or lifestyle, and their role in self-care is elevating experiences through improved vitality or heightened social status and personal pleasure.

In conclusion, the crux of the matter is that foundational habits like maintaining a balanced diet, regular exercise, taking supplements, and enjoying hot beverages are all crucial contributors to overall health and well-being. These habits are the cornerstone of self-care, providing a solid foundation for a healthy and fulfilling life, and should not be overlooked in the pursuit of luxury or indulgence.